Evaluation - Steph Sverdloff

Q2. How effective is the combination of your media product and ancillary text?

Throughout the task’s we have maintained a clear image of the band – showing the band as whole rather than individuals which is a generic convention of an indie band.  We also kept a clear consistent theme for all three tasks (video, digipack and webpage) which we chose as nature. This occurred from the song title we chose for our video – ‘Party in a Forest (where’s Laura?)’ – And also the band’s name is a wild animal so we thought this would fit with the band very well.  By choosing this as a theme we were able to pick a location for the shoot and use the same location for the band photo shoot.

All three products are made for the same purpose of promoting the band by showing our target audience of late teens to early twenty year olds, who the band are and what type of music they produce.  They are all interrelated by our theme and the band themselves. Despite having line-up changes after the photo shoot and before the filming of the video, it is clear that the band is a three piece – as we show three male members on the digipack, the webpage and the video. Also the band is recognisable as an indie band due to the clothing they were – jeans and casual t-shirts – therefore fitting in with the generic conventions.

I personally feel they do target the audience as the images and narrative we created through the video is stereotypical enjoyed by our target audience.  As well as this the overall theme for all three products helps to keep everything consistent and easy for the audience to identify who the band is and what they represent.

Q4. (Part 2)

How did you use technology to research and plan? How have you used technology (e.g. YouTube) to gather audience feedback?

For our technology research we used a range of social networking sites – MySpace and Facebook -  and official band websites for the band themselves – The Wombats – and other similar artists. Another part of the internet we used to help plan and work out our production was YouTube. We used this to look at previous work by the band and found a consistent comedy element which we decided to add into our video. We gained audience feedback by showing groups of people our video during the construction period, we used iMovie for this.