Advanced Portfolio Critical Evaluation

What have you learned from your audience feedback?

During the development of our music video, it was essential that we gathered audience feedback so that we could easily ascertain the strengths and areas for improvement within our work. Therefore to ensure that our music was of a professional standard we asked some of our peers to view and evaluate our music video. From the feedback we attained, our peers informed us that the lip-synching and framing of shots in the video was excellent however they recommended that there should be a larger variety in shots in order to increase the pace of the music video.  An example of the audience feedback is provided below:

This feedback allowed us to make amendments to the music video to satisfy our audiences’ needs. We incorporated additional shots of the band and lead singer into the music video to create more variation and reduced several shots down to 2-3 seconds in length. We found that these alterations were effective at establishing an appropriate music video for the genre and maintaining an interest for the audience. The audience feedback was very helpful to us and allowed to us to make very critical changes to the work we had produced.

How has online media technology enabled you to distribute your project to a wide audience?

Having access to the World Wide Web was an effective way in distributing our work. We established a blog which allowed us to constantly update the progress on out music video, website and CD cover. We were able to keep a wide audience involved by including polls and interactive media such as images and video files within the blog.

By George