Original Step Outline

Since our pitch we have decided upon a clear direction for our video. Below is the original step outline, which we wanted to include on the blog to show the development of our work and ideas...

Originally we had a lot of mixed ideas; we wanted to follow a theme of a 'Midsummer Nights Dream', as it is mentioned early on in the song. We also found the idea of making 'Laura' (the girl whose name is repeated through out the chorus) into a wombat - as a form of self-promotion for the band as they're name is 'The Wombats'. Trying to keep in line with genre conventions, we thought of making the narrative follow a 'boy meets girl' relationship, but with the wombat twist, transforming into a 'boy meets wombat' scenario.
However, since our pitch feedback we found that our peers thought the 'Midsummer Nights Dream' idea was taking a single line too far as an entire concept. Following this theme would have also meant spending more money on costumes and investing more time on organising a range of extras and how they would feature in the narrative of the video. The majority of our peers liked the wombat idea but thought it was a little complicated and confusing. After researching into wombat behavior we decided to adapt our narrative, in a similar style to that of this 'One Night Only' video. We wanted to present the characters as humans, but displaying slightly odd behavioral signs, to later revealing in the video that they are infact wombats.

We were also undecided about how we wanted to portray the band's image - whether they should dress to fit under the fairytale-like theme, or stick to genre conventions and keep to a casual dress code. In the end we opted for a 'casual everyday look', as we feel this relates more to our target audience and makes the video recognisable under the indie genre.

Lorna.