For my anaylsis grid I looked at the band Hadouken! and the song 'That Boy That Girl'.
The video is mainly performance and a little conceptual; and mix in which we've decided to go with.
The video is based mainly on a box which 'contains' the band on pieces of paper; the backgrounds are animated.
There are a lot of close ups on the instruments and the singers face to show that this is a music video. As there is no narrative apparent in the video, the music is seen to be more important. Mid shots are used to show the rest of each band memeber indivually and then long shots to include the band as one - giving them a unity image.
Mise-en-scene of the video is very simple; all the band memebers are in black and white whereas the backgrounds are bright and colourfully, giving a clear difference and abilty to identify then band. It's all shot in high key lighting making it all bright and happy, which reflects the lyrics of the song and the genre of the band. Despite the fact there is only on location in the video it still gets the audience attention with the bright and interesting visuals.
The editing reflects the pace of the song, upbeats and bouncy. On average each shot lasts around three to five seconds. There are no fades or cross dissolves involved just straight cuts. CGI and green screen is used throughout the video to achieve the visual effects.
I like this video as it focuses more on the music and the idenity of the band. Also I like how the visual effects keep you interested rather then a cheesy narrative that fits with the song.
Steph.
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