I felt pretty inspired by this video "Say you don't want it" by a band called One Night Only.
It follows a typically narrative typology; boy meets girl, falls in love, boy loses girl...
The pace of editing kept in time with the music, and I noticed the predominant use of straight cuts - which proved very effective at conveying a sense of realism - making it easier to focus on the story being portrayed alongside the music. In between the narrative there were also shots of the band performing the song, which helped to reinforce the band's identity - featuring a lot of close ups of their instruments and in particular the lead singer.
I really enjoyed watching this video, especially due to the twist at the end that the couple turned out to be dogs (which seems to be an inter textual reference towards the film 'Lady & the Tramp'). This explains some of the unusual happenings earlier in the video; such as running through the shop, the man throwing them a pretzel, the singer licking the girls face, etc.
I believe that narratives in music videos are good at maintaining the viewers attention and maybe this is something we should consider using in our own video.
Posted by Lorna.
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