The first band we looked at were One Night Only
The logo for the band - which is the bands name - is very large and dominants the main view of the front page. It's bold and simple to catch the viewers eye. Images of the band include staged photos - photo shoot - showing the band as a whole rather then individuals. At the bottom of the page you could select on the images to enlarge them and this would also take you to the bands gallery of photos - official and fan ones. They have video links and music player on the site. Icons which link to social networking sites encourage the fans to follow band activity and get more involved. The layout is very simple; black background with white text in capitals, boxes are in columns making it easier to view the web page. There is an advert for the e4 programme 'Misfits' which is directed at the same target audience as the band. The written content is basically the upcoming shows for the band, latest news, twitter feeds from fans and the band. They have an interactive feature on the page in which the fans can sign up to hear news and tour updates by entering their e-mail into the box on the right hand side. It focus' mostly on the band themselves and their music - a generic convention of an indie band.
This is for Hadouken!
The background again is black but they use a bluey green colour for their text. The text is also in bold making it stand out more and more eye catching. It comes off quite futuristic with the robot images and the style of text the band uses for their logo. There is a subtle use of the social networking icons at the top of the page to help promote the band further and get the fans more involved. On the right hand side of the page they have a 'mailing list' similar to that of One Night Only for fans to gain more information on the band. Previous videos are on the 'latest news' roll, which is set in more of a blog layout with the subheading summarising the blog post. Target audience is reached by mentioning promoters such as Radio 1, Facebook and Twitter as the audience are known to have these and listen to them. There was no adverts on the home page - apart from one advertising their new single. There isn't any photos of the band on the home page but instead images of robots which we assume is what they want the iconography to be associated with.
This home page is for The Pigeon Detectives
This has a very simple layout with the links to other parts of the entire website as well as links to social networking sites. The text is bold and white in capital letters against a black back ground but there is a faint image of the band which is part of the back ground. A video of the band takes up the majority of the page and it is in the centre of the screen making it the central focus. There are no adverts on the page or any distracting text or images so the audience are just focused on the video they can see in front of them. It fits the indie genre perfectly as it's simple and directed mainly on the band and their music. There are only four links in total on the page - its about the music, as opposed to a pop artist where there page would be mainly their image.
This is the home page for The View
Again this has a dark back ground but with a tint of blue. It looks like a graffiti spray - which appeals to the target audience of teenagers. Text is either blue or white making it stand out against the black boxes. The information we get from the home page is 'latest news', 'upcoming shows' and links to social networking sites through icon links in the top right hand corner. These icons have been edited to look part of the website as a whole rather then just being placed on afterwards, giving it a complete look. The 'news' column is set out like a blog would be with subheading then the information underneath. There are no adverts on the home page, making the focus the band and their music. It has a very dark style with the colour scheme which goes along with the music and lyrics of the band. The only images we can see of the band are still from the video list which features at the top of the page. This promotes their music and shows the fans they have previous work they could be interested in.
What we want to take from these:
- the use of social networking links
- basic, direct, bold text that stands out
- simple layout
- potential black and white theme
- images of the band as a whole
- keep the band as the focus - no adverts
- include music listening/video watching links
- have interactive features to include the fans
Lorna & Steph
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